Getting your business online is not a luxury anymore and is definitely more of a commodity. Without a website or an Internet presence of some sort, your business is potentially throwing away thousands, or even millions, of customers. The Internet offers you a global marketplace to sell your products or your service, something that no other method can provide. However, if you aren’t a programmer and you have no working knowledge of the Internet you may find it difficult to establish your online presence.

First things first, you should conduct some form of market research. Ascertain any niche corners of the market that may still be available and aim to take advantage of them. There are fewer niches now than there once were, but there are still some. Look at your competitor’s websites, in particular the value-added services they are offering or any special offers. Try to match, or preferably beat, these offers when you do set up your website. Offer Internet-only deals.

You should have your site designed by a professional; only this way can you ensure that your website will be appealing to visitors and to search engines. You may also want to consider having a logo and some advertising banners designed.

There is an alternative to paying somebody else to do all of this. There are many different Internet software packages available to help you with each step of this process. There is Internet software that will help you design your site quickly and easily; there is Internet software to help you design your own logo. In fact, there is even software that will help you to market your website once it is established. If you are opening an e-commerce website you should look for shopping cart software that can be integrated into your website too.

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